How do you picture your center? What will you do different? What will be the focus? If you have not done so, write out the focus of your center. Will it be for a certain age group only, or appeal to a broad range? Will parties be the main draw or open play? Will you have a jump area or several? Laser tag and arcade games? An indoor play structure maybe? What about go-karts and other big ticket items? Will you serve food? Will you have redemption games and a merchandise counter? How do you picture the party area? What days/hours will you be open? Who will your center appeal to?
Differentiate or Die
The key to any business is finding the niche for your region, your project. Some services sell better than others in different regions and within different target age groups. What does this mean? Well if your center is in a largely populated area, open play may make more money than parties. You will need to adapt your services once you open, if you discover customers needs not being met.
Put all your thoughts in writing. Put thought into what you have learned about your region and how families in your region behave. All of this provides the focus that will help you write a strong business plan.
When I was running the laser tag center the information below made up the focus of the center and how we thought about our services. We added services, removed services, tweaked hours, and were always asking our customers for feedback on what appeals to them.
In the laser tag business, we made the most profit on these services (in order)
1. Private parties. A totally private laser tag arena & cake room for parties. We offered exclusive group usage and rates that also appealed to corporate companies looking to blow off some steam or host an off-site meeting. Always charge a deposit. This provides daily cash flow & prevents no shows.
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